How to dress for fashion week. How to dress for fashion weeks. My advise could seem banale but it really isn’t:
Being yourself isn’t easy. Actually it’s really difficult when you are getting dressed also for the photographers that you will meet in front of the shows and that lots of people will judge you on how you dress.
That’s exactly how I felt a week before the shows. As I don’t live like many other influencers, only from what I wear (there are influencers that change look as much as 5 times a day), for me the outfits that I wear to shows come second or third (or even forth). I am more focused on the project that I have to develop during the shows and on my clients.
I made the huge mistake at first of expecting myself to imitate many other influencers, wearing several looks in the same day. Then I understood that I was mistaken and that it was better to follow my style that is not considered chic by the cheap world of fashion. Luckily, because I have never wanted to be a fashion victim and I particularly love my own style.
I ended up with my living room full of clothes that had nothing to do with my style, my bedroom completely covered with diverse clothes that I would never have bought if I had been more lucid and my wardrobe was set to explode. My fake fashion friends bombarded me with messages like:
• Are you sure?
• I am begging you wear gym shoes with ripped tights and fur…
• You can’t go like that
• You are not fashionable
• Honey, your look is cute…but…
They basically freaked out. Then I met a special person that set me back on the right track (you know those chats that unexpectedly change the game?) and I found myself again. And so I left for the fashion weeks leaving most of the looks I had planned, not caring less about what I would wear.
So I preferred the things that make me more confident, that make me feel good like fur, leather trousers, shirts, gym shoes etc…
How to dress for fashion week 2017: the rule
The secret is: predict trends following your personal style.
It’s doable but to do it you have to really believe in yourself, do a lot of research. Don’t care about who is photographing you and who isn’t outside the shows, don’t listen to the advice of friends, colleagues etc…
Count only on yourself and your instinct. I counted on my stylist and a friend but I didn’t wear everything they advised me: only the things that were close to my style, that is not highlighted in the photos because I didn’t give my best but my outfits were quite successful anyway.
Here below is part of the press: a gif with the photos that came out in the most influential magazines of the world.
How to dress at the fashion weeks 2017: organize 28 looks Read More >>
My favorite hotel in Paris The Saint James find my personal experience
MY EXPERIENCE AT SAINT JAMES
There were two days left before my departure for Shanghai. I was going to start a work experience that was very important and challenging for me that required lots of energy and a strong dose of determination. Paris Fashion Week had finally finished and with her my rushing in and out of taxis to get to the fashion shows on time and for a while I had to turn off the alarm of my iphone and leave my diary in my bag. My pre-departure objective? Absolute rest! So I decided to dedicate two days to complete relax at the Sant James, embraced by the attentions of the hotel staff. As I am always travellng it’s hard for me to feel at home, but the customer experience I enjoy when I stay at the Sant James is really extraordinary. Politeness, kindness, care, quality and attention to detail, delicate and always refined food, are just some of the qualities I find in what I call “my Parisian castle”. The two-floor suite where I stayed seemed like a dream, but it was real. At the centre of the bathroom there was an enormous tub to relax in and enjoy the moment completely. In the room, on top of the pearl grey satin sheets lay an enormous bunch of mimosa…The biggest I have ever got in my life. It was such a really indescribable emotion that I thought of eternalizing with a photo shoot with a romantic slant. The mimosa flowers that made up the bunch were sprinkled into the tub full of hot water, and then I immersed myself too.
Body and soul fused in a unique solution. I reached the peace I was looking for, suspended from all the rest, freeing myself in the water and letting myself be rocked by the warmth the intense perfume that the mimosa gave off.
I can’t wait to return to Paris in July for the haute couture and to stay at the Sant James to relive all these beautiful sensations and discover new ones. Read More >>
My fashion week from New York to London, Milan, Paris and Shanghai , told in a video.
A few days before the beginning of the fashion week I started working with Grazia Arabia. I deal with managing the editorial plan of their Instagram account. I had been trying to work with Grazia Arabia for a year and finally it happened.
My moment of exaltation lasted 0 seconds, maybe15. Just enough time to realize that the project that I would have to do was gigantic, that there were only very few days left before the start of New York fashion week and that the organization needed for this type of project varies from 4 to 6 months (and I had less than 6 days). I believe I gave all my collaborators a nervous breakdown, except for those that have worked for me for years and know what I’m like =)
The Grazia Arabia project? It’s about the Instagram account and relative cover of all the fashion weeks’ street style, special contents, shows, events plus increasing targetted followers.
From 4k followers the profile went up to having 15 k in just a month… not bad, huh?
And the Ig account has a really cool layout. We published nearly in real time.
I won’t deny that there were moments of real panic. I cried, fought, hated, detested the fashion establishment, but I really loved the project I was living, and that I am still developing. The most difficult thing for an entrepreneur is not creating a business or selling the service, but creating the team. Talented, trusted, passionate people that support you to develop your project.
A bit before London Fashion Week I managed to create the work team I was looking for, with the right people. I am working with incredible people. And thanks to my team I can do what I am doing.
I had already created the nerd part of my team: computer technicians, developers, and the creative part made up of many photographers, editors, but I was missing entrusted senior staff that I could count on and delegate most of the work too. The team is what has made me happiest. <3
Grazia Arabia has certainly been the most demanding project, but besides the strictly editorial part I am also constantly doing thousands of other things. The maxi led banner project that I still had to follow, despite fashion month, my Instagram profile – that I am continuing to build with love – and that I am monetizing selling special projects to fashion and luxury brands with Instasamy my social media agency specialized in managing Instagram accounts. Instasamy is in full development stage <3 Besides Instasamy.com is down because shortly we will relaunch the new site (get ready, it’s going to be a bomb). And then, as some of you know, I also have a niche blog that still takes up a lot of my time.
This fashion season has been tiring, but at the same time a dream. Every year, before the fashion weeks, I was tired because I couldn’t get invites for the most important shows like Dior, Chanel, Prada, Burberry and many others. Very few influencers take part in these shows. This year instead I was not just invited, but I had a very important role =)
As I always say: never stop dreaming big <3
Those who don’t know this sector well will certainly watch the video and think “what fun Samantha is having”. It may seem all a game, but there is an incredible amount of work behind it all.
To plan all the accrediatations at the shows I had to turn to an external agency: do you have any idea what it means to organize the calendar for the four fashion weeks? Just in Milan there are more than 90 shows and 70 events; so we had to organize all the collaborations with hotels, drivers and all my outfits thankfully with the help of a great stylist, Sabrina Zotta, and my dear friend Alessandra De Tomaso, practically turning my living room and hall into a clothes shop.
And there’s more: organizing all the meetings with brands, managing the team during the shows: a street style photographer, a photographer and video maker that could cover all the shows with me, without counting my photographer for my blog, Elisa the 24-hour graphic designer that edited all the contents from Milan; managing all my clients that obviously wanted to work with me during fashion week.
Plus I also participated developing projects with The One Milano, the new fair in Milan and Chic Shanghai the most important Asian fair. I didn’t stop for five weeks. I lost 4 kilos and I must have slept 4 hours a night. The editorial plans of Ig are usually delegated and then supervised by me, instead for Grazia I followed it myself every day, with a lot of love.
My Instagram exploded with followers: from 110k I went up to 125k with an average of 2000 likes photos and 40 comments.
And as I said the Instagram profile of Grazia went from 4k followers up to 15k followers. I am very proud of the work done on the layout: it’s cool and we have had lots of compliments, and soon also the engagement will increase <3 I think that Step by step Grazia Arabia will overtake many fashion magazines; we have had a downpour of requests for managing Instagram accounts also from multinationals.
I want to thank Brigitte Bonomi, editor in chief of Grazia, for giving me this possibility and for believing in me. And if you buy Grazia Arabia there is the street style by me with an interview with me. Thank you to all the sponsors that have invested in my ideas like Oh! by Kopenaghen Fur and many others. I will never stop thanking my team and all the people that are working with me.
Tomorrow the Salone del mobile starts, followed by my participation in Shanghai Fashion Week and then I will fly to Doha for a month and maybe more <3 In Doha I will do a couple of VERY VERY BIG PROJECTS.
Grazia Arabia on Instagram Grazia Qatar is my new collaboration linked to fashion weeks.
Grazia Arabia, the most loved fashion magazine of the Arab world, is produced in Doha, capital of Qatar, one of the richest cities in the world. As you know Doha has become a second home for me. Clicking on Doha you can see all the posts published in the last few days.
This time last year I proposed a special project to Bianca Brigitte Bonomi, editor in chief of Grazia Arabia but it didn’t come off. A year has passed, I have done many many projects in Qatar, I structured myself and even opened an agency dedicated to Instagram. I reproposed the project to Grazia Arabia and it was approved. I made it, for me today February 3 a new challenge is starting.
Grazia Arabia the project
I will deal with covering all fashion weeks starting from New York, London , Milan and ending with Paris. During the shows I will manage the editorial plan on the Instagram of Grazia Arabia: @Grazia Qatar.
Today the Instagram of Grazia Arabia has 6k, together with my team we will make the account grow in followers, making creative content and following a well structured editorial plan. We will publish photos of street style, backstage video of the shows, the shows themselves and much more. But the project is not just online: I will also take care of the section of the special Fashion Week trends in the paper magazine.
I am not certain that websites will still exist in future or if they will have the same value they have today. I think that how Instagram is evolving it is more than enough to communicate a magazine or any other brand and I will be happy to show it with this big project.
Samantha in Milan published all over the city: I have always dreamt of seeing my advertising around Milan!
Samantha: first of all I really care to tell you that finally I got @samantha Ig account =) So on Instagram I’m not anymore @samnathaderevziiis but I’m just @samantha
In the busiest squares of Milan and the fashion quarter there is the advertising of my Instagram @samantha on maxi led banners connected to wifi. The people who pass under the led banners with my advertising can connect to wifi logging in to a social network or leaving their email.
I have not invested in advertising on the banners! No! It would have a crazy cost for my startup! I am a partner of this great project =) I have partnered with BS URBAN ADV. More precisely I deal with internationalizing and promoting the project strategically.
This advertising reaches about a million people a day! A million!
A million people every day see my advertising and that’s not all! A big part of these connect to the wifi line of the banner and some of these become my followers on Instagram.