Hello, I am Samantha De Reviziis,
I was born in Turin, but I now live and work in Milan. I am 37 years old, and have been working within the fashion, digital and fur sectors for more than a decade.
- In 2012, I founded SDR srl, and I manage the company too. SDR srl is the umbrella company for three brands: Welovefur.it first independent website in the world specialized in fur, pioneering the first phase of digitalization of the industry; Samanthadereviziis.com marketing consulting agency and vertical business development in the fur sector; Instasamy.com Social Media Marketing Agency;
- I’m Media Representative of all fashion magazines of the State of Qatar: Grazia Arabia, Esquire and Harper’s Bazaar Qatar and 51 East the most influential department store.
I am among the few people in the world who specialize in the areas of fur, sustainability, fashion, and marketing.
The combination of these expertise allows me to have a global vision and implement strategies that provide effective solutions.
Let me tell you my story. It should take about 4 minutes and 35 seconds
I graduated in Fashion Design and also then studied Business Management, thanks to a grant from the Piedmont Region. I chose to specialize in the fur sector in Copenhagen, obtaining prestigious diplomas from Saga Furs and Kopenhagen Fur.
In 2009, at just 24, I obtained an investment from a group of Business Angels to open my first company, Quiriz srl in Turin, an innovative startup in the design and digital sector. Despite some great projects, the company wound down after a few years.
Nevertheless, I have never stopped studying and learning as much as possible about my chosen field. In fact, I have spent the last few months completing a course on Sustainability in Fashion from the University of the Arts London with Kering. I have focused on sustainability and fur for 12 years, and for eight of these I have been involved in the world of fashion and social media marketing.
At a young age, I created the first independent website in the world dedicated to the fur and sustainability sector: welovefur.com. Through the site, I have collaborated with the most important players in this sector and I have developed an enormous network composed of hundreds of thousands of users. Members of this network include wholesalers, retailers, fashion and fur brands, producers, breeders, fur skin brokers, tanneries, fairs, fur skin auctions, scientists, researchers, artisans and environmentalists.
At IHT International Herald Tribune’s Luxury Business Conference organized by Suzy Menkes, I received an award from the IFF for the Best Designer. From 2015 to 2017 I developed my own brand, designing and creating fur garments. I participated in various fur and fashion fairs, and presented the collection in Milan and o the Principality of Monaco supported by the Monte Carlo Fashion Week. I lost the brand because I relied on the wrong investors. I chose not to pursue my collection because the blog was growing fast and I couldn’t follow both projects.
Through the blog in 2017, I start consulting to major companies in the industry. I work on marketing, business development and sustainability. I start working right away with Kopenhagen Fur and Orylag creating successful strategies and key projects with groups such as LVMH and Kering.
I have covered the fashion weeks in New York, London, Milan, Paris, Dubai and Shanghai since 2015. It all feeds my passion for fashion and helps to increase my vision and knowledge in the sector.
On Linkedin, you will find further details of my work experience, which I have not delved into here.