Who We Are

Samantha De Reviziis



Samantha De Reviziis I was born in Turin, and currently live in Milan. I’m 33 years old.

I have transformed my passion into my work

  • I founded and have managed SDR since 2012

  • I specialise in the Sustainability Fashion Sector

  • I have 11 years of experience in the fur sector  

I’ll tell you my story. Estimated reading time 4 minutes and 35 seconds

I graduated in Fashion Design and studied Business Management, thanks to a subsidy from the Piedmont Region, after which I specialized in the Fur Industry in Copenhagen. I obtained prestigious diplomas from Saga Furs and Kopenhagen Fur.

Honestly, I’ve never stopped studying, in fact, in recent months I’m finishing two courses, one dedicated to the Sustainability of Leadership and Management at the University of Cambridge and one on Sustainability in Fashion at the University of the Arts London with KERING. I’ve been working on sustainability and fur for eleven years, and I’ve worked in the fashion world for about eight years. For some years I’ve been working with Gianfranco Ciampi, a famous environmentalist, with whom I’m working on various projects in fashion.

“I am one of the few people in the world to have this kind of specialization in the fields of fur, sustainability, fashion and digital. The combination of these specializations allows me to have a global vision and to implement strategies that provide effective solutions.“

At a young age I created the world’s first independent website dedicated to the fur industry and it’s sustainability: welovefur.com. Through the site I have worked with the most important players in this field and I have developed a huge network of hundreds of thousands of users. This network includes fashion and fur brands, producers, breeders, leather brokers, tanneries, industry fairs, companies, skin auction houses, scientists, researchers, craftsmen and environmentalists. 

Through the blog I opened Samantha De Reviziis SDR in 2017. This is a consulting agency that operates mainly in the world of fashion and sustainability. My main concern is with helping brands become more sustainable. I’ve always been passionate about Web Marketing since the beginning of my blog. I developed my blog independently, thanks to this passion for digital. Over the years I’ve developed excellent knowledge in the use of many software and web marketing strategies. In 2018 I founded Instasamy.com 

– In 2012 I started by opening a website welovefur.it This site was unique and independent in the world m, and is dedicated to the field of fur and its sustainability.

– The blog has become a leader over the years

– The blog was created to provide a community of niche users passionate about the fur industry, sustainability and fashion

– The Blog converts followers into customers at our SDR agency

– In 2016 the blog WeLoveFur was studied at the MBA as Case History 

– We moved to Qatar for two years where I then started working with Grazia Arabia Qatar as a Digital Editor.

– In 2017 we opened the SDR agency, specializing in sustainability consulting in fashion

-In 2018 we founded Instasamy a digital agency that offers services connected to Instagram and TikTok

I am invited to the Fashion Weeks in New York, London, Milan, Paris, Dubai and Shanghai. All this fuels my passion for fashion and helps to increase my experience in the field.

Thanks to my Business Partner Matteo Volta and our team of specialists, SDR also offers services related to the digital world. We help to create and improve synergies between users and brands through Instagram and Facebook.

On Linkedin you can find my work experience

Click here to read my entrepreneurial history of the blog (less institutional the real one full of sacrifices and victories)

Matteo Volta

Matteo Volta I’m 43 years old and I’m in love with my job. After 25 years working in fashion as a photographer and digital consultant I became a partner of SDR srl.

I’ll tell you my story (1 minute and 7 seconds of reading)

I started working in the field of Photography when I was 15 years old and immediately dedicated myself to the fashion sector. After a year’s experience in New York as an assistant to Patrick Demarchelier, one of the most important Photographers in the world, I decided to move to Milan, where I immediately started shooting for the most influential magazines in the field, such as Vogue, Elle and Marie Claire. Portraiture has always been my great passion and my work has given me the opportunity to be the photographer of Actors, Rock Stars and Celebrities such as Paris Hilton, Rihanna, John Malcovitch, Daphne Guinnes and many others. I became the Official Photographer of Dior, Louis Vuitton, Loewee and many other important fashion brands. I was also proud to be the Personal photographer of the Tronchetti Provera, Tomba and Branca family, all whilst Shooting for Elle, Marie Claire, Le Figaro, Harpers Bazaar. My close up photos during the fashion shows are appreciated and recognized all over the world. In Milan I get in touch with the fashion show photography. For ten years I have been working with one of the largest agencies in the world in this field: ImaxTree. Today I have the opportunity to dedicate myself to the thing I love most, shooting Samantha, with whom I work. I manage the resources and activities related to SDR and the site WeLoveFur. The digital world has opened many doors for me. Thanks  to my passion for Web Marketing,  I was able to acquire and convert my followers into customers: today friends. In SDR I am responsible for the Instasamy Digital activities and support Samantha in the development of projects and research related to sustainability in fashion and fur. We work “together” in the literal sense of the word.

PS: my grandfather Luciano Volta invented the Stiletto: I inherited his passion for the craftsmanship of footwear.