Milan Fashion Week 2017 my experience and everything there is to know about the fashion week in Milan.
Milan Fashion Week 2017 was for me very different from the previous ones. Without doubt better! I saw the shows I really wanted to and personally handled some fabulous leather and fur clothes!
But let’s go through it in order: here I wanted to give you some indications on the fashion week, the trends I saw, the dates, how to see a show – right down to how to get the tickets and above all which fashion shows I went to ( and which I liked most).
Milan Fashion Week 2017 location, dates and tickets
So, when is Milan fashion week 2017? As you know every year the dates of the fashion shows in Milan are established together with the other most important Fashion Weeks in the world: It starts with New York, it goeson with London, then Milan and finally Paris. For a few years also other cities in Europe and beyond have been becoming more and more important for their fashion weeks, but at the moment it is still these cities that regulate the calendar of the press and buyers.
The Milan Fashion Week 2017 dates this year were 21-26 September during which the Spring / Summer collections for 2017 were presented. We will have to wait until Milan fashion week February 2017 for the collections for Autumn / Winter 2017/2018.
To find the schedule of Milan Fahsion Week and all event you can visit the site of Camera della Moda Italiana
Until last year I went to many shows in these fashion capitals: Copenhagen, New York, London, Milan, Paris, Shanghai and Peking. And I didn’t just go to shows but I also went to fairs that are often at the same time as the fashion weeks. For example here in Milan there is always WHITE, a fair for women’s pret-a- porter collections, also in this case Spring Summer. In Paris in these days there is the Paris Fashion Week and at the same time there is Tranoi, a very important, or better, we can say, one of the most important fairs of our sector.
And just how can you get Milan fashion week 2017 tickets? In general during fashion week clients and followers frenetically ask me – without even saying
‘Hi, how are you?’, questions like – ‘So, um, you don’t have any spare tickets for Milan fashion week spring 2017, by any chance, do you ?’
The answer is NO, I NEVER have any spares, I have a job getting them for myself. Let’s deal with this question once and for all.
How can you get tickets to the shows? Well, first of all they are invitations, not tickets.
You can get invitations by requesting them, one month in advance, from the brand’spress offices.
You have to send a very brief email, introducing yourself and explaining why you would like to be go to see the show. If you are an influencer you also have to send your media kit and, obviously put a link to your blog.
It’s very difficult to get invitations. At the shows you can find buyers from all over the world, magazine and newspaper directors, journalists, stylists, celebrities, photographers: basically all the operators of the sector. The space is always cramped. Except for some shows of top fashion designers like Philipp Plein, Chanel, Prada and others that have much larger spaces, naturally in line with the importance of the brand.
Milan fashion week 2017 fashion trends and my experience.
As always there are lots of shows and many important events to follow during the Milanese fashion week, but the most important Milan fashion week 2017 events are listed below
- Prada (for the first stime in my life I went to see the show) I did a video
- Roberto Cavalli
- Dolce & Gabbana
- Max Mara
Among the most interesting events – that I would never miss – is that of Vladimiro Gioia, the Italian stylist who became well known thanks to a single product collection of leather and fur garments and later affirmed himself with a complete collection, again dedicated to women (soon he also will launch a men’s line).
Vladimiro, as well as being a talented fashion designer, is also my best friend. Those of you who follow me on my social networks may have seen the video I streamed on Facebook. The jackets and the shirt in this photo are from his new collection, the trousers are by Alessandra De Tomaso and the shoes, well, needless to say, are by Gucci. Obvious isn’t it?
The fashion week is full of events, shows, evenings, presentations, conferences one after the other or even at the same time. For about ten years I have tried to be present everywhere. This year, for the first time, I chose which ones to work on and which ones I liked most.
That doesn’t mean that I am not uptodate with the 2017 fashion trends presented at the Milanese fashion week: I sent a dear helper of mine, who helps me with the creative part of my projects, to the shows that I couldn’t see myself. Unfortunately I had to skip some shows because at the moment I am focusing on my team, I am working hard on this blog that will deal with themes connected with fashion and the web and more precisely I will write about fashion, marketing and Instagram marketing.
I will start again actively in January with the Copenhagen fashion week.
Now I will tell you how Milan Fashion week 2017 was.
Which were the most talked about fashion shows?
Prada, as always, reproposed some of its iconic pieces in a show that aimed at modernity and simplicity with a varied pallet, from black to blue, passing by camel and pink. Beautiful outerwear with outlines in feathers , alternated with shorts, crop tops and shirts with 70s necks. I did many video with my the Istangram stories I will share a video on my instagram next week.
The key moment of the fashion week was definitely the ss 2017 show of Bottega Veneta, where an icon of the present modelled with an icon of the past: Gigi Hadid glided down the catwalk with the legendary Lauren Hutton closing a show that focused on crocodile, ostrich and natural materials with warm colours and sometimes pastels.
And I must mention one of favourite brands: the Gucci Spring Summer 2017 show was spectacular. Their fashion show themes included the seventies, disco, David Bowie, lurex, lots of pink, floral material and a nearly baroque style diluted by iconic accessories, like squared sunglasses, and jewelled wedges. To close there was also a divine fur coat with writings on it. Alessandro Michele’s collection really pushed the boat out, proposing a rich and colourful fantasy, to really make us dream.
Dolce&Gabbana don’t move away from their strengths: Italian character and sensuality. And in between for Milan fashion week men 2017, obviously the two Sicilian top fashion designers also put a bit of fun, spaghetti, lace, jeans adorned with applications and naturalistic prints.
And amongst the most important moods brought to the catwalk is Fendi’s playful mood: gilets in fur matched with romper suits and striped shirts, very delicate transparent bodies, nearly as if we were at a very chic pigiama party.
One of the most important highlights of the Milan fashion week 2017 schedule is certainly the Fashion Film Festival, where short films and fashion films from all over the world are presented.
During this week many high fashion boutiques opened and reopened. The reopening of the Roberto Cavalli Boutique was very glamourous, not to mention that of Chloé e Premiata – a really interesting brand of shoes – that opened its first Milanese store in via Sant’Andrea.
Milan fashion week 2017 street style and trends
And what are the trends seen during the Milanese fashion week?
It may seem strange but there were really a lot of pyjamas!
The collections drew a lot from nightwear: colurful pyjamas, prints, silk, stripes, vests and night gowns. Large volumes, soft shapes and basically comfort and colour.
Sportswear was also protagonist of these shows: from the 80s tracksuit by Versace to the high-tech fabric trench by MSGM and Prada crop top..
The 70s disco trend seems to have no end: the winter shows are full of sequins, and it extends to Spring Summer 2017. First of all Gucci, but we also saw many sequins from Marco De Vincenzo and Au Jour Le Jour.
Why the Milanese fashion week is important and the Vogue controversy
The brands that are showing during this event have the possibility to work on their brand awareness, communicate the mood of the show to stylists, fashion editors and buyers…
For the stylists, fashion editors and important magazine directors, it is important to be present to understand the trends, see the collections to be able to communicate them in the best way, thanks to the editorials that you will see at the newsagent’s in a few months.
And also for fashion influencers, fashion weeks represent a very important moment when they earn more and are able to increase their brand awareness and that of the brands they wear.
And on this subject Vogue America and Neiman Marcus pounced on bloggers and above all on the MIlan fashion week 2017 street style. In particullar the American journalists attacked the fashion bloggers who change outfits at every show with the brand’s clothes, without contributing with any personal touches.
Read the article The answers of those directly interested came in fast: Bryan boy and Susie Bubble have obviously answered back to the criticisms directly on their social networks.
Susie Bubble said “Let’s not pretend that editors and stylists are not behind the brands in one way or another…” and added “The fashion establishment don’t want their circles enlarged” and “They want their ivory tower to remain always so: high and impenetrable’”.
Samantha De Reviziis =)
Photos: Marieta Faka